William Terrell

Following Workday’s very first Super Bowl ad, we launched a year-long campaign (which included this landing page) highlighting the rock stars of the corporate world. With the help of some star-studded talent, we showed how cloud ERP can take your exec team from great to badass.

Here’s to the rock stars of business.

When it comes to apparel, a lookbook acts as a high-end representation of what your business can offer.

We started our outreach to A&F by highlighting how our two cultures align and why that matters in a partner. Here’s our pitch featuring Workday employees in A&F apparel:

Client: Workday x A&F

Copywriter: William Terrell

Partnering with 11:24 Design, I provided tagline copy for the promotional posters of upcoming films.

Featuring:
The Little Things (2021)

Aftershock (2022)

Agency: 11:24 Design

Copywriter: William Terrell

The Memorial Foundation celebrated its 10th anniversary in 2021, and wanted to update their website to commemorate the occasion.

This foundation is known for building the Martin Luther King, Jr. Memorial, located on the National Mall in Washington, DC. The memorial honors Martin Luther King, Jr.'s legacy and the struggle for freedom, equality, and justice.

2022 American Advertising Silver Award

Client: The Memorial Foundation

Copywriter: William Terrell

2020 came with its fair share of challenges. So, when we were tasked with revamping YouTube's Year In Review campaign, we made it our mission to unearth the year’s silver lining and uplift 6M content creators worldwide. We needed to celebrate their channel engagement with a highly personalized–yet globally scalable–message. Introducing #MyYearInReview.

The email had a whopping 42% open rate and #MyYearInReview has been mentioned in over 2.7 million videos as of April 2021.

Client: YouTube

Copywriter: William Terrell

We turned copper into gold.

Metromile was built on the idea that quality car insurance should only cost customers a few pennies-per-mile.

Who better to lead this campaign than the 16th president himself?

Client: Metromile
Creative Direction: Colin Mcrae
Art Direction: Max Stein & Adelya Tumasyeva
Copywriter: William Terrell

Workday + Walmart + Will.

On this project, we were tasked with creating a periodical piece that informed, inspired, and educated about the history of the partnership between both companies.

We took accomplishments, objectives, and opportunities, and turned them into a creative magazine spread.

Workday DevCon brings developers and IT leaders together for the love of Workday technology. This conference is all about sharing tips with peers and helping attendees walk away ready to add more value to their respective organizations.

And with over 600 attendees, this was the biggest event yet. Through web, onsite copy, merch, opening videos, and an overarching theme, we were able to bring this conference to life. This is how we connected, learned, and built together.

Authenticate is a really useful service that showcases the diversity of luxury items available on Mercari.

It launched Jan 2019 with a big marketing splash but had little to no marketing support since—until we came along…

Client: Mercari

Copywriter: William Terrell

A revamped eBook for camping enthusiasts.

Client: RoverPass

Copywriter: William Terrell

In this spec assignment, my goal was to create ads that would essentially sell tickets. Being that the Athletics are Oakland’s last team, I wanted to capture their devotion to the East Bay within the copy.

Besides, who doesn’t like a good underdog story?

Client: Oakland Athletics
Creative Direction: William Terrell
Art Direction: Max Stein